WASHINGTON -- As real estate professionals seek out ways to respond to a changing market, the use of office exclusives as a marketing strategy may be on the rise. How does this type of limited marketing affect the housing market? To address this question, Bright Research analyzed six months of data on more than 100,000 home sales in the Bright MLS service area. The findings aim to help brokers, agents, and consumers make more informed decisions about the best way to list and market a property.
Key Findings
- Office exclusives are a small—but growing—part of the Bright MLS marketplace.
- Almost all office exclusives (nearly 90%) transition to standard MLS listings before being sold.
- Homes take longer to sell when pre-marketed as an office exclusive.
- There is no price advantage to listing as an office exclusive.
- Withholding listings from the MLS limits buyers’ access to inventory.
Get the Full Report
This research provides the most in-depth, up-to-date analysis of the use of office exclusives by brokers in the Mid-Atlantic region and the impacts on buyers and sellers. Ready to dive deeper into the data? Access the complete report below.
Brokers, want to share these findings with your agents? Download the presentation.
Agents, want to use these findings to facilitate conversations with your clients? Download the one-pager.
More Information & Resources
Bright MLS offers a variety of flexible listing entry options to help agents and brokers meet a diverse range of client needs. Learn more